MSC CRUISES LAUNCHES FLEET-WIDE GAME-CHANGING DIGITAL INNOVATION PROGRAMME MSC FOR ME
08/03/2017
Programme to debut on MSC Meraviglia, the Company’s first next generation mega-ship coming into service in less than 90 days as part of an industry-unprecedented €9 billion investment plan
Geneva, Switzerland, 08 March 2017 – Today at leading travel show ITB Berlin, MSC Cruises, the world’s largest privately-owned cruise line, has unveiled its fleet-wide digital innovation programme, MSC for Me. After spending the past three years working with over eleven of the world’s leading digital, tech and behavioural science experts, among which Deloitte Digital, Hewlett Packard Enterprise and Samsung , MSC Cruises’ holistic pro Continue reading “DIGITAL INNOVATION PROGRAMME MSC FOR ME”