mscfriends.org

MSC CRUISES SETS NEW STANDARDS IN LIVE ENTERTAINMENT WITH A PARTNERSHIP WITH CIRQUE DU SOLEIL
09/11/2015
Geneva, 9 November – MSC Cruises, the Geneva, Switzerland-based global cruise line – number one in Europe, South America and South Africa – has today disclosed a long-term partnership with Cirque du Soleil, the Quebec-based world leader in artistic entertainment, that will set new standards in live entertainment at sea.

In a first at sea, brand new Cirque du Soleil shows will be created exclusively for MSC Cruises guests aboard MSC Cruises’ next-generation Meraviglia ships, in a multimillion-euro, ground-breaking entertainment and dining venue designed, in collaboration, by MSC Cruises and Cirque du Soleil. Continue reading “NEW STANDARDS IN LIVE ENTERTAINMENT WITH A PARTNERSHIP WITH CIRQUE DU SOLEIL”

RENAISSANCE PROGRAMME DELIVERS FOUR RENEWED SHIPS TO EXTEND MSC CRUISES’ GLOBAL REACH AND CONSOLIDATE LEADERSHIP IN KEY MARKETS
04/11/2015
Genoa, Italy, 4 November 2015 – MSC Cruises, the number one cruise line in Europe, South America and South Africa, today announced that the now completed Renaissance Programme has delivered four renewed ships that will spearhead the Company’s push into new markets and further strengthen its position in those where it is the leader.

MSC Cruises Chief Executive Officer Gianni Onorato told a press conference aboard MSC Lirica – the final ship to complete the Renaissance transformation – that the project reinforced the elements that so distinguish the MSC Cruises experience: tailored amenities and services for families; exquisite, varied dining offe Continue reading “RENAISSANCE PROGRAMME DELIVERS FOUR RENEWED SHIPS”

CAISSA TOURISTIC AND MSC CRUISES UNVEIL DETAILS OF FULLY CUSTOMIZED CRUISE EXPERIENCES FOR CHINESE CONSUMERS
29/10/2015
Industry-First Innovations Aboard MSC Lirica

Beijing, PRC, 26 October 2015 –CAISSA Touristic Group, China’s leading outbound tourism service provider, and Geneva, Switzerland-based MSC Cruises, the number one cruise line in Europe, South America and South Africa, reaffirmed the strength of their recently announced strategic partnership at a joint press conference in Beijing today, disclosing details of the cruise experiences to be offered aboard MSC Lirica. The ship is set to serve the Chinese home market from Shanghai, starting in May 2016.

CAISSA Touristic’s President Chen Xiaobing emphasized the popularity of MSC Cruises’ European and South American routes with travellers from around the world and that it had recently been named the number one cruise line in Europe.

He said: “MSC Cruises’ Continue reading “CAISSA TOURISTIC AND MSC CRUISES UNVEIL DETAILS OF FULLY CUSTOMIZED CRUISE EXPERIENCES”

MSC CRUISES’ DISTINCTIVE EXPERIENCE RECOGNIZED BY PROFESSIONALS AND GUESTS ALIKE AROUND THE WORLD WITH SOME 30 AWARDS IN 2015
12/10/2015
Geneva, Switzerland, 12 October – MSC Cruises S.A., the world’s largest privately-owned global cruise line and market leader in Europe as well as in South America and South Africa, has received numerous awards across several markets in 2015. So far this year trade and customer publications alike have presented the Company with some 30 awards and other recognitions, as a testament to MSC Cruises’ dedication to continuously enhance and strengthen its offering to please its guests and provide the best holiday experience possible.

Earlier this year, MSC Cruises in Germany was awarded a Bronze Lion at the Cannes Lions, the world’s biggest annual awards show and festival in the creative communications industry. The award recognised the impact of the marketing initiative involving MSC Magnifica during the 825th Hamburg Harbour Anniversary last year, when the 95,128 GT s Continue reading “MSC CRUISES’ DISTINCTIVE EXPERIENCE RECOGNIZED BY PROFESSIONALS AND GUESTS”